Marketing/Expansion Roadmap

March/April 2024

• Establishment of new brand and assorted visuals

• Creation of rebranding

• Launch a short/mid-term marketing strategy

• Connection with current and new key opinion leaders and projects for token advance purchase opportunities

• Sharing details of token launch with project partners and connected lounges

• Open Discord and Telegram announcement channel

May 2024

• Prepare visuals and announcements for launch

• Conduct AMAs to build awareness

• Share launch details with partner projects and key opinion leaders

• Share launch across all socials

• Support migration of socials to Discord

June 2024

• Continue to onboard new community members and key opinion leaders

• Announcement of the Euro 2024 tournament and participation modes

• Connect with football/soccer groups across various social networks

• Build F1 and soccer/football connectors to the community

Q3/Q4 2024

• Share increased gaming opportunities

• Continue to grow community and social exposure

Q1 2025 - Q1 2026

• Unveil additional sports experiences

• Market to new groups and communities

• Multiple partnerships within the Abstract Ecosystem

• Creation of a SportFi hub on the Abstract portal, Live stream section

• Multiple Spaces hosting and collaborations with Abstract Gigachads and AOLs

• Networking and outreach of F1 ecosystem partners and MMA franchises and fighters/KOLs