# Marketing/Expansion Roadmap

*March/April 2024*

* [x] Establishment of new brand and assorted visuals
* [x] Creation of rebranding
* [x] Launch a short/mid-term marketing strategy
* [x] Connection with current and new key opinion leaders and projects for token advance purchase opportunities
* [x] Sharing details of token launch with project partners and connected lounges
* [x] Open Discord and Telegram announcement channel

&#x20;*May 2024*

* [x] Prepare visuals and announcements for launch
* [x] Conduct AMAs to build awareness
* [x] Share launch details with partner projects and key opinion leaders
* [x] Share launch across all socials
* [x] Support migration of socials to Discord

*June 2024*

* [x] Continue to onboard new community members and key opinion leaders
* [x] Announcement of the Euro 2024 tournament and participation modes
* [x] Connect with football/soccer groups across various social networks
* [x] Build F1 and soccer/football connectors to the community

*Q3/Q4 2024*

* [x] Share increased gaming opportunities
* [x] Continue to grow community and social exposure

*Q1 2025 - Q1 2026*

* [x] Unveil additional sports experiences
* [x] Market to new groups and communities
* [x] Multiple partnerships within the Abstract Ecosystem
* [x] Creation of a SportFi hub on the Abstract portal, Live stream section
* [x] Multiple Spaces hosting and collaborations with Abstract Gigachads and AOLs
* [ ] Networking and outreach of F1 ecosystem partners and MMA franchises and fighters/KOLs


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